#Strategy

Laying the foundations for extraordinary
brand experience.

Strategy and planning underpins all agency work. However we also provide a standalone service for clients who are reviewing their brand direction, global consolidation and/or market localisation.

Our planning approach starts with in-depth research and analysis of market conditions, category insight, consumer mindset and product benefits. Our proprietary tools allow us to validate findings to ensure our strategic recommendations are both proven and brand ownable

These include:

Social listening and brand sentiment analysis
Consumer insight panel
ROI modelling
Geographical profiling

From the research phase, we move to the insights phase. Here, research is crystallised into golden nuggets of understanding that can initiate creative thinking as well as spark a powerful emotional connection between brands and consumers and set the stage for extraordinary brand experiences.